I don’t consider myself an expert by any means, but I have learned quite a lot in the past 15 months of book blogging. So here are my big tips.
My biggest tip is to IMMERSE YOURSELF IN THE CULTURE. Basically just stick yourself in the middle of everything and you’ll get the hang of things really quickly. For my first year of blogging I was hesitant to step into the big kids pool. With the new year, I changed things around. I hopped out of the kiddie pool, and jumped headfirst into the big kid pool, and I only regretted not doing it sooner!
Immediately I started NETWORKING! You’ve heard it a zillion times, but that’s because it works! My first year of blogging I had no clue how to get followers. I just stayed in my little corner and hoped someone would show up. No one will come visit you if they don’t know you exist! Start chatting with people on Twitter and…
COMMENT everywhere! But don’t just leave a stupid comment like “Your blog is cool. Come visit me!” Most people will just treat it like spam and will be less likely to visit you. Leave a meaningful comment on a post you’re genuinely interested in, and leave a link in your signature. Nothing wrong with that! It might also be nice if you follow them. (But don’t be stupid like me and follow all 300 blogs participating in a blog-hop. I didn’t win a single prize.)
And if they follow the link back to your blog, you want them to like WHAT THEY SEE! Keep your blog neat and tidy. I run lots of blogs, and the first thing I always do when I start one up is customize the template. I grab a cute, free background from somewhere online. I make sure my sidebars and header are all properly sized. Some people aren’t great at designy stuff, but you can still keep it from looking sloppy.
You also want them to like the CONTENT. Update regularly. Keep it fresh. Use proper grammar and spelling. Also, if you review erotica or something, don’t expect a bunch of middle-grade bloggers to be interested in your blog. Network with your target audience.
That’s my two-cents! I don’t have much to say about ARC’s because I’m still new to them (I have exactly 3!)
If you have any tips to give, please leave them in the comments!